Ferrari 812 Competizione: Production Structure and Market Availability

The Ferrari 812 Competizione is part of Ferrari’s special series programme, developed as a higher-performance variant of the 812 Superfast with a clear focus on limited production and controlled distribution.

Within Ferrari’s model strategy, cars in this category are positioned above standard production models and are delivered through a structured allocation process.

Production Structure

Ferrari defined total production at:

999 units of the 812 Competizione coupé
599 units of the 812 Competizione A

These figures place the 812 Competizione among Ferrari’s most exclusive modern naturally aspirated front-engined V12 special series models.

Unlike standard production vehicles, allocation is not open to the general market. Access is typically reserved for clients with an existing relationship with the brand, including prior ownership and purchasing history.

This approach results in a controlled initial distribution, where a large share of vehicles is placed directly into established collections.

Allocation and Distribution

The allocation process determines which clients receive access to the vehicle.

Ferrari prioritises long-term clients when assigning build slots, which reduces the number of cars available through public channels.

As a result, allocation is characterised by:

A significant portion of production being pre-assigned
Initial ownership concentrated among existing clients
Limited early market circulation

This client-focused distribution differs from standard production vehicles, where supply is more directly linked to open market demand.

Regional Distribution

A portion of Ferrari’s special series production is delivered outside Europe.

While exact regional figures are not publicly disclosed by Ferrari, distribution across regions follows global client demand and established allocation networks.

For the European market, this means:

Not all production units remain within Europe
A share of vehicles is allocated outside Europe
Local availability is reduced beyond total production figures

This geographic distribution further contributes to the limited presence of the 812 Competizione within the European market.

Market Availability

Despite clearly defined production numbers, real-world availability follows a different pattern.

A large percentage of vehicles remains outside the public market, either held in private collections or retained as part of long-term ownership strategies.

This leads to:

Low visibility across public listings
Irregular appearance of available units
Listings that are often selectively presented rather than widely marketed

The same pattern has been observed in previous limited V12 Ferrari models such as the Ferrari F12tdf and the Ferrari 599 GTO, where controlled production and client-focused distribution influenced long-term availability and collector interest.

Market Position

The 812 Competizione operates within a segment where supply is structurally constrained from the outset.

It is not intended to function as a high-volume model, and its presence in the market reflects a limited and controlled release structure.

Available units typically appear under specific conditions, rather than as part of continuous or high-frequency supply.